Engineering

Engineering, end to end.

Nine disciplines. One standard: it works in production, or it isn't done.

Reviewed before it ships

Reversible by design

Measured in production

01 — Build

Custom Apps

  • AttachSuggests the right add-on product at the right moment — with review built in.
  • RegistryTurns “I want a trade account” emails into clean, reviewable records.
  • BedrockA full commerce stack — storefront, catalog, orders, admin — owned end to end.IN PILOT

03 — Connect

Customer Automation

  • CadenceAll customer messaging in one place — email, SMS, history, and campaigns.
  • EchoFinds past customers worth contacting again — and runs the outreach.
  • ShortwaveA shared SMS inbox for the whole team, with follow-ups built in.
  • ConciergeRuns delivery scheduling for high-touch orders, end to end.

04 — Assist

Support Automation

  • SwitchboardAnswers the phone with the customer's order history already open.
  • ScribeDrafts support replies from the actual ticket — a person hits send.
  • CanonApproved answers, structured so automated support stays accurate.IN PILOT

05 — Organize

Catalog & SEO

  • VerityWrites product details and image captions for huge catalogs — then double-checks every one.
  • SignalTurns search trends into reviewed content changes for the store.

06 — Verify

Price Intelligence

  • ParityWatches competitor prices so you don't check by hand. Paused by decision.PAUSED — BY DECISION
  • SentinelCatches catalog price discrepancies and manages promotions that can always be undone.
  • MarkdownCart discounts that apply themselves — only when the rules say so.

07 — Experience

Web & App Development

  • ShowroomA storefront your team edits themselves — fast on the worst traffic day of the year.
  • CrosswalkStops invoice checkouts from losing the customer mid-payment.
  • RELICAn editorial storefront concept for fragrance — design that survives real merchandising.IN PILOT

08 — Apply

Applied Systems

  • SunKitSun, moon, and terrain math as a reusable building block for apps.IN PILOT
  • ConductorSoftware that hands work to specialist tools and collects the results.IN PILOT
  • StagecraftProduct imagery without the photoshoot — grounded in your real products.IN PILOT

09 — Operate

Consulting

  • PapertrailTurns scattered records into finished, checked documents.
  • FailsafeToolkits for when things break — releases, storage, files.
  • FaultlineFinds why the store is really breaking — then fixes it and proves it.

Beyond the named family: storefront builds, internal tooling, and research across client operations — documented internally, walkthrough available on a call.